Labubu: How Asia’s Quirky Toy Became A Global Business Phenomenon
- Tracing back to 2015, artist Kasing Lung created Labubu, which Pop Mart adopted in 2019, using blind-box sales to fuel its appeal and global popularity.
- Pop Mart's 2024 revenue reached $419 million with 726% year-on-year growth; a life-sized Labubu doll sold for 1.08 million Yuan at auction.
- Beyond the toy market, Labubu exemplifies Asia’s role in shaping global consumer trends, as small retailers use reservation schemes to meet rising demand, reflecting China's soft power shift.
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Life-sized Labubu doll sells for $150,000 as celebrity hype fuels global toy craze
A life-sized Labubu doll has sold for a record-breaking 1.08 million yuan (approx. $150,000) at an auction in Beijing, sparking renewed interest and debate over the pop culture phenomenon behind the quirky toy character.
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Leaning Left5Leaning Right3Center5Last UpdatedBias Distribution38% Left, 38% Center
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- 38% of the sources lean Left, 38% of the sources are Center
38% Center
L 38%
C 38%
R 23%
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