The biggest press release mistakes (and how to avoid them)

The biggest press release mistakes (and how to avoid them)

You launched the campaign. Hit “send” on that press release. Then… nothing happened.No coverage. No email replies. Not even a polite “not interested.”If that’s your current situation, you’re not alone. Especially if your brand is new. Big names like Netflix or Apple can sneeze and still get headlines. But when you’re not one of them, you have to work harder—and smarter—to get picked up.This article breaks down the most common press release mista…