US EditionThe Audi Boss Has Established a "Culture of Fear" and Is Trying to Get the Car Company Back on Its Feet Using Harsh Methods. What Has He Achieved so Far?
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Audi, a subsidiary of Volkswagen that produces luxury cars, used to be the "profitable pearl" of the group, along with Porsche. It has been stuck in a deep crisis for a long time now. Its position in key markets, especially China, is seriously weakening, production capacity utilization is unsatisfactory, and profit margins are falling....
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