The Age of Streaming and How Marketers Can Stay Ahead

Consumer Protection in the Age of Streaming and Gaming

The rise of streaming services and online gaming has reshaped entertainment, making content more accessible than ever. The primary demographics, millennials and Gen Z, are avid consumers of these services. Let’s look at the figures. Americans spend more than three hours daily streaming content, according to Forbes. Also, 21  percent play video games over ten hours per week.Gaming platforms and video game designers aim for maximum engagement, tra…

The Age of Streaming and How Marketers Can Stay Ahead

How audiences consume TV has changed dramatically, and brands are rethinking how they connect. On-demand streaming has taken center stage, signaling a fundamental shift in content engagement. What was once a predictable, linear medium has evolved into a dynamic space that challenges marketers to adapt constantly. Digital video has officially outpaced traditional television, and it’s clear where consumer attention goes, ad dollars follow. For mar…