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CCI raids: AAAI refrains agencies from sharing information among themselves

Summary by www.bestmediaifo.com
New Delhi: Days after the Competition Commission of India (CCI) raided the premises of top media agencies, the Advertising Agencies Association of India (AAAI) wrote a letter to its member agencies asking them to refrain from sharing any information among themselves. AAAI officials declined to comment on the matter. However, multiple sources told BestMediaInfo.com that the letter explicitly outlined the adherence to the competition law obligatio…
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CCI raids: AAAI refrains agencies from sharing information among themselves

New Delhi: Days after the Competition Commission of India (CCI) raided the premises of top media agencies, the Advertising Agencies Association of India (AAAI) wrote a letter to its member agencies asking them to refrain from sharing any information among themselves. AAAI officials declined to comment on the matter. However, multiple sources told BestMediaInfo.com that the letter explicitly outlined the adherence to the competition law obligatio…

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Social SamosaSocial Samosa

The aftermath of a CCI Raid: What happens if accusations against media agencies hold true?

On March 18, 2025, the Competition Commission of India (CCI) began conducting extensive raids on the offices of major global media agencies, including GroupM, Publicis, Dentsu, and Interpublic Group, as well as the Indian Broadcasting and Digital Foundation (IBDF). These actions were prompted by allegations of price collusion and ad rate fixing within the industry.  The raids spanned multiple cities, including Mumbai, New Delhi, and Gurugram, an…

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Social Samosa broke the news in on Friday, March 28, 2025.
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