US EditionFrance Fines Shein 40 Mn Euros over 'Deceptive' Sales Practices
FRANCE, JUL 3 – Shein was found to have misled consumers with false discounts on 57% of products and failed to provide clear environmental impact information, resulting in a record €40 million fine.
- Last Thursday, France's DGCCRF fined Shein 40 million euros for deceptive practices, including misleading customers on pricing and environmental claims.
- The year-long investigation by France’s DGCCRF uncovered that Shein raised prices before discounting, breaching the reference-price regulation, and misleading consumers about genuine discounts.
- Analysis of thousands of products from Shein’s French site during October 2022–August 2023 revealed 11% of prices were raised before discounting, 57% showed no actual reduction, and 19% had smaller drops, illustrating widespread deceptive practices.
- Shein accepted the 40 million-euro fine and implemented corrective actions within two months, affirming its commitment to transparency.
- France’s record 40 million-euro fine against Shein signals increased regulatory scrutiny and a potential shift in consumer trust and marketing practices within the ultrafast fashion industry.
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Three of these companies have admitted that prices rose days before the discounts of late November to disguise them later as promotionsConsumo maintains the pulse with the airlines and studies a new penalty for charging for hand baggage New penalty for falsifying the discounts of Black Friday. The Ministry of Social Rights, Consumption and Agenda 2030 has fined seven companies for falsifying the discounts of late November. Three of these compani…
Seven companies will have to pay up to 350,000 euros for selling as false discounts during the Black Friday ("Black Friday"), which is held at the end of November. Sources from the Ministry of Consumer Affairs report that these online trading companies have been sanctioned for raising the price of various products a few days before that period of offers, in order to sell them to consumers as if they had a discount percentage, which was actually …
In France, the Chinese giant of the ultra fast fashion Shein was sentenced to a record fine of 40 million euros. The sanction follows an investigation conducted between 1 October 2022 and 31 August 2023 by the crackdown on fraud. The Directorate-General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF), which is under the Ministry of Economy, denounces Shein's misleading commercial practices towards the consumer.
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