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France Fines Shein 40 Mn Euros over 'Deceptive' Sales Practices

  • Last Thursday, France's DGCCRF fined Shein 40 million euros for deceptive practices, including misleading customers on pricing and environmental claims.
  • The year-long investigation by France’s DGCCRF uncovered that Shein raised prices before discounting, breaching the reference-price regulation, and misleading consumers about genuine discounts.
  • Analysis of thousands of products from Shein’s French site during October 2022–August 2023 revealed 11% of prices were raised before discounting, 57% showed no actual reduction, and 19% had smaller drops, illustrating widespread deceptive practices.
  • Shein accepted the 40 million-euro fine and implemented corrective actions within two months, affirming its commitment to transparency.
  • France’s record 40 million-euro fine against Shein signals increased regulatory scrutiny and a potential shift in consumer trust and marketing practices within the ultrafast fashion industry.
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Lean Left

After an extensive investigation by the Ministry of Economy, China's online fashion giant Shein is fined a record 40 million euros.

Lean Right

China's fast-fashion brand, Shein, has just been fined 40 million euros in France. She is accused of having deceived consumers about the reality of the discounts they could benefit from.

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Paris. France announced on Thursday 3 July a record fine of 40 million euros ($47 million) against Chinese e-commerce giant Shein for “misleading commercial practices” on his price offer and its environmental impact. The fine comes in a context of pressure in France against these companies symbols of the “ultra-fast fashion” for its economic and ecological impact. Parliament debates the adoption of measures to curb its boom.The French competitio…

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Left

The Chinese giant of "ultra fast fashion" has been pinned by the French administration, it could eventually be de-referenced from search engines like Google.

·Paris, France
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Barron's broke the news in New York, United States on Thursday, July 3, 2025.
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