US EditionTesla's European sales rout continues but new Model Y boosts Norway deliveries
- In May 2025, Tesla's sales in Norway surged threefold, making it the top-selling car manufacturer for the month, with the Model Y holding the best-seller spot for three consecutive months.
- This rebound contrasts with a 49% drop in Tesla sales in the broader European Union in April, driven by reputational damage and rising competition from Chinese rivals.
- Norway’s strong EV incentives, high EV adoption rate, and Tesla’s offering of zero-interest loans and a revamped Model Y supported the surge in sales despite consumers' political objections to Elon Musk.
- Oyvind Solberg Thorsen of OFV highlighted that Tesla’s sales performance in Norway remains strong compared to the rest of Europe, despite a general decline elsewhere. Analyst Jonathan Parr emphasized that the cost of vehicles is the main concern for Norwegian buyers.
- Tesla's sales in Norway increased by 8.3% year-to-date, a pace that lagged behind the new car market's growth rate of 30.6%, while intensifying competition and political issues continue to challenge its broader position across Europe.
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Tesla’s global sales may be falling, but not every market is cooling. In fact, in Norway, Tesla sales in May rose by a whopping 213 percent compared to the same month last year. Why is that?
·Amersfoort, Netherlands
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Total News Sources79
Leaning Left7Leaning Right9Center15Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 23%
C 48%
R 29%
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