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Tesla Sales Plunge Again in Europe as Anger at Musk Keeps Buyers Away for 7th Month in a Row

Tesla's European sales dropped 40% in July due to political backlash and regulatory delays, while rival BYD gained market share amid a 39% rise in electric vehicle sales overall.

  • Last month, Tesla reported a 40% plunge in July sales across the 27 European Union countries, with 6,600 cars sold versus 11,465 a year earlier, marking a seventh consecutive monthly market share drop.
  • Elon Musk's political interventions prompted protests in Milan, Italy and London, UK, while Tesla awaits European approval for its Full‑Self Driving software and retooled the Model Y earlier this year.
  • Rival BYD surged nearly 300% last month despite a 17% EU tariff, while hybrids now account for 34.7% of new car sales in Europe, ACEA reported Thursday.
  • Investors reacted as Tesla stock fell 1.5% Thursday amid reports of falling revenue, with Tesla's 1.2% share of European sales slightly ahead of BYD's 0.9%.
  • European demand shows new car sales jumped nearly 6% in July while 1,011,903 BEV registrations year-to-date capture 15.6% of the EU market, as Tesla plans cheaper models in the last three months of this year.
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NEW YORK (AP) — Europeans upset with Elon Musk still do not buy their vehicles even months after the billionaire predicted a "great upturn" in Tesla's sales, according to data published on Thursday.

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Sydsvenskan broke the news in Malmö, Sweden on Thursday, August 28, 2025.
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