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Tesla Sales Fell Sharply in Q2 as Musk Backlash and Competition Chipped Away at Company’s Dominance

  • Tesla's global vehicle sales fell sharply by 13.5% year-over-year in the second quarter of 2024 amid growing competition and political backlash.
  • This decline followed ongoing boycotts related to Elon Musk's political views and the Senate passing a bill to eliminate the $7,500 EV tax credit.
  • Meanwhile, competitors like Toyota, Ford, General Motors, Hyundai-Kia, and Honda all reported year-over-year sales increases between 7.2% and 14.2% in Q2 2024.
  • Tesla installed a total of 31.4 gigawatt-hours in its energy storage division during 2024, while analyst Dan Ives forecasted that losing the tax incentive could lead to a 10% to 12% decline in Tesla’s U.S. sales.
  • The sales drop and tax credit removal imply ongoing challenges to Tesla’s market position amid political tensions and industry shifts, though a major turnaround remains possible.
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Sydney Morning HeraldSydney Morning Herald
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‘We’re just not getting the uptake’: Electric vehicle sales drive off a cliff

Industry figures reveal battery-powered EV sales are slumping, while hybrid vehicles continued to grow.

·Sydney, Australia
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The Columbian broke the news in Vancouver, United States on Wednesday, July 2, 2025.
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