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“Robotaxi” and “Cybercab” are too unoriginal to trademark, USPTO tells Tesla

  • Tesla's application to trademark the term "Robotaxi" was rejected in October 2024 on the basis that the term is considered too generic by the relevant federal trademark authority.
  • The refusal followed Tesla's unveiling of new autonomous vehicles and a pending ride-hailing service using the Robotaxi name.
  • The USPTO cited evidence like Wikipedia and Zoox using "robotaxi" generically and requested Tesla to clarify its product's distinctiveness.
  • The USPTO declined registration on the grounds that the trademark primarily identifies aspects such as features, components, attributes, functions, or target users related to the applicant’s goods or services.
  • Tesla may appeal and submit detailed marketing plans for the Robotaxi trademark, but failing to respond within three months risks abandonment of the application.
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TechCrunch broke the news in United States on Wednesday, May 7, 2025.
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