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Tesco Launches Support Scheme for Struggling Families
Tesco's Easter Holiday Helps campaign offers £2–£5 donation bags to support charities feeding families, amid 45% higher foodbank use than pre-pandemic, officials said.
- Tesco launches its Easter Holiday Helps campaign from March 30 to April 12, allowing customers to purchase pre-packed food bags priced between £2 and £5 to support families during school breaks.
- Trussell, a foodbank charity, reports usage remains 45 per cent higher than pre-pandemic levels, with families with children receiving 62 per cent of all parcels in 2025. Holiday breaks leave children without free school meals.
- FareShare & The Felix Project, the UK's leading food redistribution charity, will distribute donated essentials including tinned meat, fish, pasta sauces, and vegetables to help families access nutritious food.
- Claire De Silva, Head of Communities at Tesco, stated: "Holiday periods can be really tough for families who miss out on their free school meal provision." The initiative provides vital support during breaks.
- Tesco continues year-round support through its Community Food Connection programme, which redistributes unsold food from stores. Customers can also donate Clubcard voucher value online to sustain charities' ongoing work.
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Leaning Left1Leaning Right0Center8Last UpdatedBias Distribution89% Center
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11%
C 89%
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