Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC

Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC

Tequila Don Julio has teamed up with New York City’s Mercer Labs Museum of Art and Technology to present Por Amor: An Immersive Tasting Experience, which takes you on a journey through the Blue Weber agave harvesting process, the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology. Mercer Labs is a cultural institution that brid…