Tennis: What Device for the Haier Brand on Roland Garros 2025? - SportsMarketing.fr

For his third year in a row, Haier's home appliances specialist is taking a new step as Roland-Garros' Official Partner: this year, under the banner "Play with Number Ones", Haier is stepping up his commitment to offer each of the memorable moments at the heart of the tournament. Haier's involvement in sports marketing began in 2004, when the brand became a title sponsor of an Australian basketball team, renamed Melbourne Haier Tigers. For the f…