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ShipBob and Temu Form Strategic Partnership to Unlock New Sales Opportunities for U.S. Small and Medium-Sized Businesses

  • Temu, a Chinese online retailer, has dramatically reduced its U.S. Ad spending in early 2025.
  • Sweeping tariffs imposed by President Trump are straining Temu's business and impacting digital ad spending.
  • Temu's U.S. Meta ad spending decreased 10% in the first quarter; Google Shopping ad impressions went to zero in April.
  • Temu stated, "To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025."
  • The reduction in Temu's ad spending may offer relief for other advertisers facing rising costs from tariffs.
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Cherokee PhoenixCherokee Phoenix
+9 Reposted by 9 other sources
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ShipBob and Temu Form Strategic Partnership to Unlock New Sales Opportunities for U.S. Small and Medium-Sized Businesses

CHICAGO, April 17, 2025 /PRNewswire/ -- ShipBob, a leading global supply chain and fulfillment platform for small and medium-sized businesses and mid-market ecommerce merchants, today announced a new partnership and integration with Temu, one of the fastest-growing global online marketplaces.

CNBCCNBC
+3 Reposted by 3 other sources
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Temu slashes U.S. ad spending, plummets in App Store rankings after Trump China tariffs

Trump's tariffs have upended Temu's business model and its advertising strategy.

·United States
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ppc.land broke the news in on Tuesday, April 15, 2025.
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