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From when José Pablo López Questioned the Hearings of Kantar Media in Madrid
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Kantar IBOPE Media presents a report on media consumption, highlighting the growth of digital audiences and new viewers' preferences.
“I’ve been working in the audiovisual sector for twenty years and I’ve never seen this level of public pressure on Kantar Media, the multinational that measures the audience in Spain. I’m worried that this performance and the consequences it may have are being naturalized. It’s striking that TVE audiences are being questioned now that it regains a main position on the audiovisual map.” These textual words by the president of RTVE, José Pablo Lóp…
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