National Retail Federation : holiday sales to increase 3.7% to 4.2% despite concerns over inflation

NRF sees first $1 trillion holiday shopping season in American history

“We're seeing really positive behavior and engagement from consumers, ” National Retail Federation President and CEO Matthew Shay told reporters.

National Retail Federation predicts first $1 trillion holiday shopping season

American shoppers are expected to spend more during the holiday shopping season this year, compared with a year ago, despite shoppers’ downbeat attitude amid all the economic uncertainty and rising prices from President Donald Trump’s tariffs.

Holiday sales to increase to 4.2% amid inflation concerns: National Retail Federation

American shoppers are expected to spend more during the holiday shopping season this year, but the nation’s largest retail trade group believes sales growth may slow due to uncertainly over tariffs and the overall economy

Holiday Spending to Rise 3.7% to 4.2%, NRF Says

The bullish forecast comes even as the economy struggles with tariff-related cost increases, a record-setting federal government shutdown and signs of a softening labor market.

Tariff concerns push 34% of shoppers to start holiday buying early

Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.