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Target’s brand new CEO faces a sales slump and turmoil in Minneapolis

Michael Fiddelke prioritizes merchandising, technology, and community investments to counter Target's 12 quarters of sales decline and address protests over ICE killings.

  • Michael Fiddelke assumed the CEO role Sunday as Brian Cornell became executive chairman, and Fiddelke sent a Monday letter outlining urgent priorities.
  • Target reported weak quarterly results with revenue falling 1.5% to $25.3 billion and same-store sales declining 2.7% amid intensified competition from Amazon, Walmart and Costco.
  • Target is increasing capital spending to $5 billion, boosting investments in stores, merchandise, and technology as part of its four initial priorities, including merchandising authority.
  • Consumers have staged demonstrations at dozens of Target stores, with anti-ICE activists occupying 23 Twin Cities stores after the Jan. 24 killing of Alex Pretti and rallies of 50, 100 and 300 people in Minneapolis, Seattle and other cities.
  • Analysts warn that structural challenges remain, noting Target peaked in 2022 and must fix inventory gluts, understaffing, and store-readiness lapses to succeed.
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Star Tribune broke the news in Minneapolis, United States on Monday, February 2, 2026.
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