The Intersection of PR and Hiring: How to Build a Strong Employer Brand

The intersection of PR and hiring: How to build a strong employer brand

In today’s competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a company's hiring strategy. The synergy between PR and hiring can help build a compelling employer brand, engage Public relations, once primarily associated with external brand percepti…

In today's world of work, which is characterised by a lack of skilled workers, a high willingness to change and an intense competition for talent, Employer Branding becomes a strategic necessity. Companies that want to position themselves not only as a functional workplace, but as an attractive employer with recognition value, rely on targeted measures for image formation. This is no longer just about a successful online career portal or social …