Tag Heuer replaces Rolex as official timekeeper of F1
- Tag Heuer has replaced Rolex as the official timekeeper of Formula 1 for the 2025 season, marking a significant partnership change.
- The new deal is part of a 10-year agreement between Formula 1 and LVMH, valued at over $1 billion.
- Champagne will return to Grand Prix podiums as part of the deal, which has not featured in the sport for three years.
- F1 President and CEO Stefano Domenicali expressed excitement about Tag Heuer's role, highlighting their history and focus on innovation.
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Leaning Left2Leaning Right4Center2Last UpdatedBias Distribution50% Right
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C 25%
R 50%
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