US EditionTaco Bell Hits Rewind with 'Decades Y2K Menu' Featuring 5 Revived Items
Taco Bell revives five iconic 2000s menu items under $3 to celebrate the Crunchwrap Supreme's 20th anniversary, with exclusive merch and a special party featuring Lil Jon.
- Launching nationwide on September 9, 2025, Taco Bell will roll out the Decades Y2K Menu across the U.S. and host a one-night-only Los Angeles party tonight headlined by Grammy Award-winning artist Lil Jon.
- Taco Bell framed the rollout as a marketing play targeting Y2K nostalgia and digital engagement, with Taylor Montgomery, Chief Marketing Officer, saying `No one did the 2000s like Taco Bell...`.
- The Decades Y2K Menu restores five items including Caramel Apple Empanada at $2.99 and Cool Ranch Doritos Locos Tacos at the $2.49 price point, all under $3.
- Taco Bell Rewards Members get early in-app access to the Caramel Apple Empanada from September 2 through September 8, and promotions include three limited Y2K Merch Capsules with Five Hundred items each, plus sweepstakes with One Thousand prizes totaling $195,000 in value.
- The campaign taps a wider cultural turn toward early-2000s nostalgia that resonates with Generation Z, complements beverage innovations and Baja brand ideas, and celebrates the Crunchwrap Supreme's 20th anniversary.
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Taco Bell’s Decades Y2K Menu revives Cool Ranch Doritos Locos Tacos, Caramel Apple Empanada, 7-Layer Burrito, Double Decker Taco and Chili Cheese Burrito.
·United States
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Taco Bell hits rewind with 'Decades Y2K Menu' featuring 5 revived items
(NewsNation) — Taco Bell is bringing back some of its fan-favorite menu items from the 2000s, the popular fast-food chain announced Thursday. The Decades Y2K Menu is set to launch nationwide Sept. 9 and will revive highly coveted items such as the Cool Ranch Doritos Locos Tacos, Caramel Apple Empanada, 7-Layer Burrito, Double Decker Taco and Chili Cheese Burrito, all for under $3. Taco Bell rewards members will have special early access to the C…
·Charleston, United States
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