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Sydney Sweeney could face criminal charges for Hollywood Sign stunt, says top lawyer
Sydney Sweeney's lingerie brand launch involved a stunt that may lead to criminal trespass or vandalism charges, with the Hollywood Chamber of Commerce investigating unauthorized use of the sign.
- Sydney Sweeney scaled the iconic Hollywood Sign in a nighttime stunt, draping dozens of bras to promote Syrn, with footage showing a `coming 1/28` launch prompt, TMZ reported Monday.
- With a planned Jan. 28 launch, the stunt sought to drive early sign-ups and attention for Syrn, which was developed over about a year with backing from Coatue and Jeff Bezos.
- Nearly 90-second footage shows Sweeney and a crew climbing through a fence break, scaling the Hollywood Sign using ropes, and hanging bras over the letters, despite lacking permission to climb or touch the sign, even with a FilmLA permit.
- The Hollywood Chamber of Commerce says the production was unauthorized and is investigating, noting it "did not grant a license or permission of any kind" for Sydney Sweeney's stunt, while LAPD reports no police report filed.
- The stunt amplified publicity for Syrn, drawing headlines even as questions about legality swirl, following last year's American Eagle ad campaign backlash and Sweeney's opposition to "hate and divisiveness".
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Sydney Sweeney Could Face Charges After Hanging Bras On Hollywood Sign Without Permission
Legendary and controversial showman P.T. Barnum has been credited with saying, "Any publicity is good publicity." Of course, Barnum was operating in the 1800s when he could shape the narrative and kill damaging news.In the digital age, publicity can quickly reach a global audience. Any missteps or poor choices are out there before damage control can be done.That's where actor and recent MAGA darling Sydney Sweeney is finding herself after public…
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Total News Sources133
Leaning Left31Leaning Right20Center27Last UpdatedBias Distribution40% Left
Bias Distribution
- 40% of the sources lean Left
40% Left
L 40%
C 34%
R 26%
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