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Svava Says the Energy in the City Center Reminds Him of the 1990s

Summary by RÚV
Svava Johansen, CEO of NTC, has been running stores in Reykjavík city centre since 1981 and now runs GK and Eva. She says the atmosphere in the city centre is returning to a similar level to the 1990s. “It’s wonderful to be here – lots of fun shops around and a lively area,” says Svava. Although the street closures caused problems at the beginning, the city centre is especially attractive during the summer. Around 80 percent of Eva’s customers a…
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Svava Johansen, CEO of NTC, has been running stores in Reykjavík city centre since 1981 and now runs GK and Eva. She says the atmosphere in the city centre is returning to a similar level to the 1990s. “It’s wonderful to be here – lots of fun shops around and a lively area,” says Svava. Although the street closures caused problems at the beginning, the city centre is especially attractive during the summer. Around 80 percent of Eva’s customers a…

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RÚV broke the news in on Friday, June 6, 2025.
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