Surprise! Poll Shows Companies Maintaing DEI Intiatives Have Better Reputations

The cost of abandoning DEI programs

Target’s decision to pull back on its diversity, equity and inclusion (DEI) commitments comes with a price tag, not just to its public image. In the first quarter of 2025, the retailer reported a 3.8% drop in comparable sales and a 2.8% year-over-year revenue decline to $23.8 billion. Once hailed as a corporate leader in inclusive practices, Target has recently shuttered key DEI initiatives like its REACH program and has rebranded Supplier Diver…

AT&T Claims It Won’t Scale Back Its ‘DEI Initiatives’ To Please Trump, Despite Having Just Scaled Back Its DEI Initiatives To Please Trump

We recently noted how U.S. telecom giant Verizon was more than happy to kiss Trump’s ass in exchange for FCC approval of its $20 billion merger with Frontier. That included quickly kowtowing to the administration’s demands that it do its best to be more racist and sexist. For its part, Verizon counterpart AT&T claims it’s not following on Verizon’s heels. Despite the fact that AT&T will be seeking approval to purchase Lumen’s residential fiber n…

Surprise! Poll Shows Companies Maintaing DEI Intiatives Have Better Reputations

Source: Cheng Xin / Getty In news surprising to absolutely no one, it turns out companies that have walked back their diversity, equity, and inclusion (DEI) initiative have suffered measurable reputational damage with consumers.   According to a poll conducted by Axios, companies that maintained their DEI policies saw their reputational scores actually increase. The scores are based on metrics that measure “trust, culture, ethics, citizenship, v…