Surge in UK Customers Buying Directly from Phone-Makers - CCS Insight

Surge in UK Customers Buying Directly from Phone-Makers - CCS Insight

The way people buy their mobile phones in the UK is changing quickly, as revealed in CCS Insight’s latest survey of UK consumers, published today and available to clients here. In an important market shift, more than a fifth of people now buy their primary personal phone directly from Apple or Samsung, compared with just one in 20 in our 2018 survey. In fact, Apple’s retail store or website was the second-top channel in the research, accounting …