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Supermarket Groceries Could Cost Twice as Much with Delivery Apps, Warns Which?

Which? found delivery apps charge up to 45% more with loyalty card discounts excluded, making some groceries twice as expensive compared to buying directly from supermarkets.

  • Which? found shoppers using Deliveroo, Just Eat or Uber Eats paid at least 20% more for everyday supermarket essentials, with some items costing more than twice the price.
  • Which? reported that loyalty‑card discounts are often not applied on delivery apps, leaving Nectar and other members worse off.
  • Which?'s data revealed Asda groceries were marked up 31% on Deliveroo, 28% on Uber Eats, and 19% on Just Eat, while Birds Eye Cod Fish Fingers and Pampers New Baby Nappies Size 3 cost roughly double on delivery apps.
  • A Deliveroo spokesman defended fast delivery and new 50% off Monday deals, Uber Eats said partners set prices, while Tesco and Morrisons cited rapid delivery costs and September promotions.
  • For customers without loyalty cards, Which? compared up to 50 popular grocery items from four supermarkets against three delivery apps and found mark-ups of 25% on Uber Eats, 23% on Deliveroo, and 22% on Just Eat.
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milfordmercury.co.ukmilfordmercury.co.uk
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Supermarket groceries could cost twice as much with delivery apps, warns Which?

Customers who buy their shopping through delivery apps such as Uber Eats and Deliveroo could be paying twice as much, warns Which?

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The Independent (US) broke the news in United States on Monday, October 6, 2025.
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