US EditionSuperfeet's New Brand Identity Reclaims Performance as a Metric and a Mindset – PRINT Magazine
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Superfeet's New Brand Identity Reclaims Performance as a Metric and a Mindset – PRINT Magazine
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used, often abused part of our bodies, our feet, Superfeet believes that innovation is vital. So, this year the brand rewrote its own playbook. In partnership with New York-based design studio MLTI, Superfeet has launched a sweeping rebr…
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