US EditionBest and Worst Super Bowl Commercials of 2026 as Rated by Experts
Super Bowl 2026 ads featured 13 top commercials blending celebrity cameos, AI themes, and demographic targeting, with 30-second spots costing up to $10 million, analysts said.
- On Sunday, a ranked roundup named the best and worst Super Bowl commercials for 2026, highlighting ads aired during Super Bowl Sunday as the Seattle Seahawks faced the New England Patriots.
- With 30-second spots costing as much as $10 million, advertisers pay top dollar because more than 120 million people watch annually.
- Oddball creative choices included an ad for body hair clumps singing and Sabrina Carpenter creating a Pringles man, showcasing bizarre tactics for attention.
- Online viewers found that some commercials became cultural touchstones while others were widely mocked, with online extended cuts and Peacock exclusives sometimes outshining broadcast edits but limiting audience reach, and trade press criticized the Bud Light Peyton Manning spot as "too bro".
- Big beer, big tech and big pharma again spent heavily on Super Bowl ads, while brands shifted targeting toward women and Gen Z and extended online cuts suggest directors and movie trailers will remain central this year.
30 Articles
30 Articles
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