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Summer Holidays: Protecting the Coast by Example

Summary by UP' Magazine
A study conducted by Magali Trelohan, a professor at the EM Normandie (1), reveals that, beyond traditional awareness campaigns, it is the exemplar of local actors that imposes itself as the most effective way to encourage users to adopt environmentally friendly behaviour. Between innovative social marketing and visible engagement, a change in course outline to preserve our coastlines.
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A study conducted by Magali Trelohan, a professor at the EM Normandie (1), reveals that, beyond traditional awareness campaigns, it is the exemplar of local actors that imposes itself as the most effective way to encourage users to adopt environmentally friendly behaviour. Between innovative social marketing and visible engagement, a change in course outline to preserve our coastlines.

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UP' Magazine broke the news in on Thursday, June 26, 2025.
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