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Report: LinkedIn Still Rules in 2025, but B2B Social is Evolving Fast

Summary by Michael Brito - Building Brands Online
If your B2B strategy doesn’t prominently feature LinkedIn, you’re playing catch-up. The latest research confirms LinkedIn’s grip on B2B marketing, with 85% of marketers naming it their top platform for organic results. Facebook, YouTube, and Instagram trail behind, while platforms like TikTok and Twitter (now X) struggle for relevance. But don’t mistake stability for stagnation—LinkedIn is changing, too. Videos and interactive formats are surgin…
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Michael Brito - Building Brands OnlineMichael Brito - Building Brands Online

Report: LinkedIn Still Rules in 2025, but B2B Social is Evolving Fast

If your B2B strategy doesn’t prominently feature LinkedIn, you’re playing catch-up. The latest research confirms LinkedIn’s grip on B2B marketing, with 85% of marketers naming it their top platform for organic results. Facebook, YouTube, and Instagram trail behind, while platforms like TikTok and Twitter (now X) struggle for relevance. But don’t mistake stability for stagnation—LinkedIn is changing, too. Videos and interactive formats are surgin…

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BDMBDM

Study: The evolution of use on LinkedIn in 2025

In partnership with Influence Metrics, Heaven is at the heart of the trends and new uses of LinkedIn around the world.

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BDM broke the news in on Friday, March 21, 2025.
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