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Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
San Juan, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, Chief Science Officer at Simulmedia. “The TV industry has done a great job of recreating the worst of the cable ad sales ecosystem in the world of streaming and smart TVs,” Steuer …
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Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer – Beet.TV

San Juan, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, Chief Science Officer at Simulmedia. “The TV industry has done a great job of recreating the worst of the cable ad sales ecosystem in the world of streaming and smart TVs,” Steuer …

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Beet.TV - The Root to the Media Revolution broke the news in on Saturday, March 22, 2025.
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