Netflix, Disney and other streamers to be forced to pay for more Australian-made content
Streaming platforms with over 1 million Australian subscribers must invest 10% of local expenditure or 7.5% of revenue in Australian drama, documentary, children’s, arts, and educational content.
- Confirmed Tuesday, Nov. 4, the Albanese government will require streaming services with more than 1 million Australian subscribers to invest 10% of total Australian expenditure or 7.5% of total Australian revenue in local content.
- Amid long-running advocacy, delays over trade concerns and the 2024 U.S. presidential election postponed the bill, linked to the Revive national cultural policy and Australia‑US Free Trade Agreement.
- Arts Minister Tony Burke said, 'We have Australian content requirements on free-to-air television and pay television, but until now, there has been no guarantee that we could see our own stories on streaming services.' Industry groups welcomed the move, citing Netflix’s 2024 local revenue of A$1.3 billion and expenses of A$1.25 billion, with recent shows like Heartbreak High on the platform.
- Early estimates suggest the legislation could guarantee contributions of more than A$300 million per year to the local screen and arts sector, but industry groups warned of potential loopholes affecting production jobs and post-production spending that benefit Australian screen composers and music creators.
- Compared with other jurisdictions, Australia’s legislated quotas are lower than the 20 in industry calls, despite eight official inquiries and similar EU and Canada rules.
38 Articles
38 Articles
Australia to Set Quota on Local Content Spend for Netflix and Prime
Australia’s biggest streaming platforms, including Netflix and Prime Video, could soon be legally required to spend up to 10 percent of their Australian revenue on locally produced programs under new legislation tabled in Parliament on Nov. 6. The proposed law would apply to any streaming service with more than one million Australian subscribers, requiring platforms to invest at least 10 percent of their local expenditure or 7.5 percent of their…
‘Incredible First Step’: Australian Gov’t Approves Content Quotas For Streaming Video Platforms
SYDNEY, Australia — More than three-and-a-half years after the siren sounded, the Australian government is activating local content quotas for popular streaming video on-demand platforms operating on these shores. Confirmed Tuesday, Nov. 4, the new obligation will require those services with over 1 million domestic subscribers to invest 10% of total program expenditure here, or 7.5% of their total Australian revenue, to supporting local storyt…
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