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Halsey Defends Americana Film Amid Costar Sydney Sweeney's American Eagle Controversy

Halsey urges audiences to separate the film Americana from controversies around Sydney Sweeney's American Eagle ad, highlighting the director's praised work despite box office challenges.

  • Earlier this month, American Eagle Outfitters Inc. released an ad featuring Sydney Sweeney with the tagline `Sydney Sweeney Has Great Jeans`, sparking online backlash over its jeans/genes wordplay linked to eugenics.
  • Historically, blue jeans shifted from functional working-class wear to a versatile symbol of identity and politics, becoming counterculture uniforms in the 1960s before being reclaimed by Ronald Reagan, President, and George W. Bush, President.
  • Sydney Sweeney, now a major commercial name, earned $7.5 million for The Housemaid and sold Sydney's Bathwater Bliss now reselling for $1,500, while a campaign video linked heredity and denim, concluding with `My jeans are blue`.
  • Americana opened to weak ticket sales, earning $500,000 nationwide, while co-star Halsey defended the film on Aug. 21 and American Eagle Outfitters Inc. supported the jeans campaign.
  • Observers say the Sweeney episode fits a long pattern of denim disputes, and director Tony Tost said movies can outlast fleeting controversies, suggesting the debate may resurface.
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Pioneer Press broke the news in Saint Paul, United States on Friday, August 22, 2025.
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