Staying true to 'core cause' has helped Stylist survive bonfire of the free mags

Staying true to 'core cause' has helped Stylist survive bonfire of the free mags

Being a “purpose-driven” brand has helped women’s title Stylist survive through the past decade of turbulence for media, according to its editorial director. DC Thomson-owned Stylist has now pivoted towards focusing on its core community through paid subscriptions and memberships and is approaching 10,000 paying digital subscribers. Stylist began as a free weekly women’s magazine in October 2009. It went monthly in 2022 but continues to distribu…