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Starbucks set to remove 13 drinks off menu as it downsizes selection

  • Starbucks announced it will remove 13 drinks from its menu starting March 4 to reduce wait times and improve quality and consistency.
  • CEO Brian Niccol is laying off over 1,000 corporate employees to simplify operations and focus on the in-store customer experience.
  • The decision comes after challenges related to the COVID-19 pandemic, worker strikes, and decreased foot traffic.
  • Niccol emphasized the need to simplify Starbucks' structure to foster innovation and efficiency.
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Fort Smith/Fayetteville News broke the news in Fort Smith, United States on Monday, February 24, 2025.
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