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Fall Is Here? It Is at Starbucks as Pumpkin Spice Latte Returns | News Channel 3-12

The Pumpkin Spice Latte, Starbucks' top seasonal drink with hundreds of millions sold since 2003, returns alongside new beverages and food items for fall 2025.

  • Starbucks returned the Pumpkin Spice Latte to U.S. and Canadian menus on Tuesday, August 26, 2025, marking the start of its fall offerings.
  • The Pumpkin Spice Latte, first tested in 2003 in Vancouver and Washington and nationally launched in 2004, has become a key seasonal product amid wider pumpkin spice trends.
  • In 2024, Starbucks sold the drink in 79 markets out of 88 operated globally and introduced other fall menu favorites like the Pumpkin Cream Cold Brew and Pecan Crunch Oatmilk Latte.
  • Foot traffic rose 24.1% on the 2024 launch day, with North Dakota stores seeing a 45.5% increase, and seasonal items accounted for roughly 10% of overall sales last year.
  • The drink's return supports Starbucks’ brand revitalization under CEO Brian Niccol, who has implemented menu cuts and cafe redesigns to boost sales following profit declines.
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ABC Columbia broke the news in Columbia, United States on Monday, August 25, 2025.
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