Starbucks Is Shutting Down an Entire Line of Cafes
UNITED STATES, JUL 30 – Starbucks will convert about 80 to 90 mobile-only stores to full-service with seating and add a drive-thru prototype to counter six consecutive quarters of sales decline.
- On Tuesday, Starbucks Corp. announced it will phase out its mobile order-only stores by 2026 to restore warmth and human connection.
- Amid persistent sales challenges, Starbucks reported six consecutive quarters of declining same-store sales, including a 2% drop in the recent quarter.
- Targeting approximately 80 to 90 pickup-only U.S. locations, Cathy Smith said Starbucks will invest over $500 million to increase staffing and convert some into full-service stores.
- Shares of Starbucks rose nearly 5% in premarket trading, and CEO Brian Niccol said ‘momentum is building’ on the earnings call.
- Over the coming years, Niccol aims to double U.S. store count and develop a coffeehouse prototype with 32 seats and a drive-through next fiscal year.
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33 Articles
33 Articles
The world's largest coffee shop chain continues to undergo a facelift. The menu has been updated, the employees' uniforms have been changed, and the chairs are also being replaced.
Coverage Details
Total News Sources33
Leaning Left4Leaning Right2Center20Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
15%
C 77%
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