US EditionStarbucks hopes protein drinks and other new products will help boost lagging sales
UNITED STATES, JUL 30 – Starbucks faces its sixth consecutive quarter of U.S. same-store sales decline and plans new products like protein drinks to improve earnings and market performance.
- Starbucks reported a 2% decline in U.S. same-store sales in the April-June period, marking the sixth consecutive quarter of decreases.
- Despite a 4% increase in revenue to $9.5 billion—surpassing analysts’ forecasts—Starbucks experienced a decline during this period amid its ongoing efforts to enhance operational efficiency.
- CEO Brian Niccol emphasized the need to improve store operations and simplify the menu before introducing new products, including a protein cold foam planned for release by year-end.
- Niccol announced that by the end of the fourth quarter, Starbucks plans to launch a protein-enriched cold foam containing 15 grams of protein and no added sugars, designed to appeal to the increasing demand for high-protein products.
- Starbucks expects these initiatives and improved service models to help reverse U.S. sales declines while maintaining commitment to its growing China market with rising sales there.
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36 Articles
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In a recent earnings call, Starbucks CEO Brian Niccol said Starbucks is ready to turn around declining sales with new products, like protein cold foam and coconut water cold brew.
·San Francisco, United States
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Do you want some high-protein cold foam in your coffee? Starbucks backs new products to battle sagging same-store sales
CEO Brian Niccol said Starbucks has been working closely with employees to develop new food and drink items that can be prepared quickly and consistently.
·New York, United States
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NBC Chicago+3 Reposted by 3 other sources
Starbucks looks to protein drinks, other new products to turn around U.S. sales
Starbucks said Tuesday it is confident that improved store operations and new products will soon help turn around the company’s lagging U.S. sales.
·Chicago, United States
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Coverage Details
Total News Sources36
Leaning Left5Leaning Right2Center29Last UpdatedBias Distribution81% Center
Bias Distribution
- 81% of the sources are Center
81% Center
14%
C 81%
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