US EditionAmerica is drinking more coffee but less of it from Starbucks
Starbucks' U.S. coffee market share dropped from 52% to 48% in 2024-2025 amid rising competition from fast-growing chains and specialty shops, analysts said.
- Starbucks executives said U.S. market share fell to 48% from 52% in 2023, despite plans to add 25,000 seats by this fall and ongoing store improvements.
- Across the industry, chain counts show more than 34,500 stores, as rivals including 7 Brew, Scooter's Coffee, Dutch Bros, Luckin, and Mixue expand in the U.S., increasing competition.
- Portion size and product mix underscore Dutch Bros' 24-ounce medium drinks, while Morningstar found 2024 customers spent $9.34 at Starbucks versus $8.44 at Dutch Bros and $4.68 at Dunkin'.
- Starbucks is responding by developing smaller-format stores with seating, drive-thru and mobile pickup, and adding new menu items including higher-protein snacks and customizable energy drinks soon, said the company.
- Market analysts note that despite 66% of Americans reporting daily coffee consumption in 2024 and 2025, Neil Saunders warns that saturation and excess supply limit Starbucks' growth prospects.
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America is drinking more coffee but less of it from Starbucks
Americans are drinking more coffee than they have in decades. But fewer of them are getting it from Starbucks.The company that revolutionized the United States' coffee culture remains America's biggest player, with nearly 17,000 U.S. stores and plans to open hundreds more. But it's facing unprecedented competition, which will make it harder to win back the customers it already lost.Starbucks’ share of spending at all U.S. coffee shops fell in 20…
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