Starbucks CEO Cites Marketing as a Bright Spot of Turnaround Efforts

Starbucks turnaround efforts lift quarterly sales

CEO’s initiative includes a simplified menu and investments in store and labour operations

Starbucks CEO cites marketing as a bright spot of turnaround efforts

While the chain’s same-store sales are still in decline, CEO Brian Niccol is confident that its comeback is ahead of schedule.

Starbucks CEO says turnaround is ahead of schedule - CEO North America

Starbucks has published its Q3 financial report, with its CEO affirming that the “Back to Starbucks” strategy is progressing as planned to ensure the company’s success. Starbucks’ Q3 earnings report included: Global comparable store sales declined 2% North America comparable store sales declined 2% International comparable store sales were flat China comparable store sales increased 2% The company opened 308 net new stores Starbucks CEO and Cha…

Starbucks turnaround plan ‘ahead of schedule’ despite Q3 sales dip

Starbucks has said a turnaround plan for the group is “ahead of schedule”, despite seeing global comparable store sales fall by 2% in its third quarter.  This decline was driven by a 2% decline in comparable transactions, partially offset by a 1% increase in average ticket. In the quarter ended 29 June 2025, consolidated net revenues increased 4% to $9.5bn (£7.1bn), or a 3% increase on a constant currency basis.  Its operating income fell to $91…

Starbucks CEO details brand reset plan as turnaround efforts drive sales beat

STARBUCKS reported better-than-expected revenue rise for the third quarter, as demand in China improved while investments in labor and store operations, and changes to the menu helped it offset slowing consumer spending in its domestic market.