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Starbucks’ Bearista cup launch turned into a viral scramble

Starbucks' 20-ounce Bearista Cold Cup sold out within hours, sparking long lines, fights, and a resale market with prices up to $1,000, company said demand exceeded expectations.

Summary by Quartz
The Bearista Cold Cup was meant to spread holiday cheer. Instead, it sold out in hours, sparked fights, and turned a $30 cup into a speculative asset

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Faced with the frenzy caused by the Bearista cups, dealers flaired the occasion of business.

·Montreal, Canada
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watson/lucas ZollingerVergest Labubus, the USA has crowned their new hype article.It is a small coffee cup in the form of a bear, which is appropriately called "Bearista" and it belongs to this year's US winter collection by Starbucks.At its launch on November 6th, the world's largest café chain was in a state of emergency: long snakes, wrangling, tears. In some places, "Bearista" was already sold out a few minutes after the store opening (somet…

·Zürich, Switzerland
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celebitchy.com broke the news in on Monday, November 10, 2025.
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