Starbucks’ Bearista cup launch turned into a viral scramble
Starbucks' 20-ounce Bearista Cold Cup sold out within hours, sparking long lines, fights, and a resale market with prices up to $1,000, company said demand exceeded expectations.
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8 Articles
Faced with the frenzy caused by the Bearista cups, dealers flaired the occasion of business.
Starbucks Bearista Cup Reselling for Over $300 on eBay
Photo Credit: Jakub Porzycki | NurPhoto via Getty Images Starbucks just released a brand new Bearista coffee cup, and the product has already entered the resale market within days. With Starbucks limiting the supply of these bear-shaped cups, the prices on online resale markets have soared. This holiday season drop from Starbucks caused the coffee shop chain to face quite a lot of backlash, as frustrated customers vented online. Starbucks’ new h…
watson/lucas ZollingerVergest Labubus, the USA has crowned their new hype article.It is a small coffee cup in the form of a bear, which is appropriately called "Bearista" and it belongs to this year's US winter collection by Starbucks.At its launch on November 6th, the world's largest café chain was in a state of emergency: long snakes, wrangling, tears. In some places, "Bearista" was already sold out a few minutes after the store opening (somet…
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