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Starbucks 'Bearista' Frenzy: Some Leave Empty-Handed, Others Declare ‘the War Is Over’
Starbucks' 20-ounce Bearista Cold Cup sold out within hours, sparking long lines, fights, and a resale market with prices up to $1,000, company said demand exceeded expectations.
- On Nov. 6, Starbucks launched the 20-ounce Bearista Cold Cup and it sold out within hours, prompting viral footage of frantic customers and a company apology.
- Starbucks had teased the cup for weeks as part of its 2025 holiday rollout, and some stores reportedly received just one or two Bearistas, limiting availability.
- By Friday, the resale platforms priced the $30 cup from $150 to more than $1,000, while social media posts accused employees of buying cups early.
- The company acknowledged that 'excitement for our merchandise exceeded even our biggest expectations' and apologized, complicating CEO Brian Niccol's 'Back to Starbucks' plan.
- The approach has produced a 1% global same-store sales uptick this year, despite recent financial pressures including store closures and nearly 900 layoffs.
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Fox 10 Phoenix+2 Reposted by 2 other sources
Starbucks 'Bearista' frenzy: Some leave empty-handed, others declare ‘the war is over’
Starbucks fans are losing it over the sold-out Bearista cup and Hello Kitty plush, camping out, calling stores nonstop, and reselling the $44 cup for over $1,000 on eBay.
Coverage Details
Total News Sources42
Leaning Left5Leaning Right0Center22Last UpdatedBias Distribution81% Center
Bias Distribution
- 81% of the sources are Center
81% Center
L 19%
C 81%
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