US EditionEasy Button Returns: How New England-Based Staples Reimagined 2000s Icon In Social Media Era
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Easy Button Returns: How New England-Based Staples Reimagined 2000s Icon In Social Media Era
Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy."Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a news release on Wednesday, May 28.Originally launched in 2005, the Easy Button was a huge sensation in offices and schools nationwide. The catchphrase,…
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