Stagecoach appoints McCann Birmingham as lead PR agency
Summary by Marketing Beat
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Stagecoach appoints McCann Birmingham as lead PR agency
Bus and coach operator Stagecoach has appointed McCann Birmingham as its new strategic PR agency at the conclusion of a competitive pitch process. The move will mark the start of a three-year collaboration designed to elevate the Scottish brand’s visibility and “deepen its connection” with passengers across the UK. According to Stagecoach, the agency was selected due to its “robust strategic approach paired with innovative creativity”, alongside…
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