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Spynn Publicity Offers PR Plan to Help Bud Light Bounce Back

Summary by GritDaily
Bud Light has been dealing with a sales slump for nearly two years after a controversial marketing partnership with transgender actress Dylan Mulvaney in April 2023. The backlash led to a major boycott, making it tough for the brand to win back customers. Now, Spynn Publicity, one of the top global PR agencies known for reputation management, has stepped in with a plan to help Bud Light turn things around. The Long-Term Effect of the Boycott Bud…

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Spynn Publicity Offers PR Plan to Help Bud Light Bounce Back

Bud Light has been dealing with a sales slump for nearly two years after a controversial marketing partnership with transgender actress Dylan Mulvaney in April 2023. The backlash led to a major boycott, making it tough for the brand to win back customers. Now, Spynn Publicity, one of the top global PR agencies known for reputation management, has stepped in with a plan to help Bud Light turn things around. The Long-Term Effect of the Boycott Bud…

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GritDaily broke the news in on Thursday, February 27, 2025.
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