Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.

Sprite targets ads around scorching temps for global summer campaign – RetailWit

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.