Spotify to Launch Badge Identifying AI Music to Users
Spotify will tag AI-generated artist identities and exclude their tracks from editorial and algorithmic recommendations unless users follow them.
- Starting Tuesday, Spotify announced it will begin labeling AI-generated artists with 'AI Persona' tags, barring their music from editorial and algorithmic recommendations to ensure the platform remains the 'most transparent and trustworthy place to listen to music.'
- Facing an influx of up to 90,000 daily AI-generated tracks representing more than 50% of new music uploads, Spotify is acting to protect human creators from low-quality content that threatens subscription cancellations through poor user experience.
- Starting in mid-September, 'AI Persona' badges will appear on artist profiles, search results, and playlists, with Spotify using human review alongside AI investigative tools rather than relying on self-disclosure alone to identify these personas.
- Unless listeners explicitly follow an AI Persona, music from labeled personas will be excluded from personalized recommendations by default; users will gain the ability to report suspicious profiles in the coming months.
- These efforts build on recent transparency tools like SongDNA and Credits, following French streamer Deezer, which was the first to tag and exclude AI-generated music from algorithmic recommendations to improve listener trust.
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However, the audio streaming platform, down from some of its competitors such as Deezer, remains unclear as to the proportion of music generated by artificial intelligence it hosts.
Spotify will now label AI creators posing as human artists
The "AI Persona" badges which will start rolling out mid-September on Spotify.(stockcam/Getty Images)Spotify, one of the largest streaming companies in the world, says it will soon start labeling AI profiles posing as human artists. The "AI Persona" badges, which will start rolling out mid-September, will appear on the artist's profile page, in search results related to the profile and in playlist track listings. "Although there's a broad spectr…
And they would exclude them from their recommendations as well.
Musik skapad av AI-artister portas från rättighetsorganisationen IFPI:s Sverigetopplista. Det framgår av IFPI:s nya regler, som börjar gälla i samband with next publication av Sverigetopplistan on August 21. Samtidigt lanserar Spotify i dag en ”AI-Persona”-märkning för musik skapad av AI-artister.
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