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Spotify Will Double Down on Podcast and Audiobooks as Music Streaming Plateaus

U.S., U.K., AND AUSTRALIA, JUL 28 – Spotify expands its audiobook library to over 400,000 titles and reports a 30% increase in audiobook listeners with a new subscription tier launched this month.

Summary by Observer
With premium growth strong but ad revenue down, Spotify is turning to A.I., audiobooks and video to broaden its global user base.

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ObserverObserver
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Spotify Will Double Down on Podcast and Audiobooks as Music Streaming Plateaus

With premium growth strong but ad revenue down, Spotify is turning to A.I., audiobooks and video to broaden its global user base.

·New York, United States
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AdweekAdweek
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Spotify Wants Fans to ‘Read Like They Listen’ as It Hypes Audiobooks

Spotify campaign promotes its audiobook collection and likens the discovery of a new book to the unique pleasure of finding a music artist or song.

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Adweek broke the news in on Monday, July 28, 2025.
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