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Spotify's New AI Policies Aim to Crack Down on Deepfakes and Misleading Content

  • On Thursday, Spotify announced new AI policies to label AI music, filter spam, and strengthen artist protections across its platform.
  • This update responds to increased AI-generated content and misuse, including fraudulent uploads and vocal impersonation, which threaten the music ecosystem.
  • Spotify plans to roll out an AI disclosure standard via the Digital Data Exchange and deploy a new spam filter to identify and stop manipulative tactics.
  • Last year, Spotify eliminated more than 75 million low-quality tracks from its platform, while VP Charlie Hellman stressed that the company supports artists who use AI tools in a genuine and responsible manner.
  • These measures aim to support artist creativity, improve transparency, combat bad actors, and ultimately preserve trust across the music streaming ecosystem.
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Spotify said the past 12 months have seen "an explosion of AI tools," it said in a statement.

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arcamax.com broke the news in on Thursday, September 25, 2025.
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