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9 Articles
Spotify opens up audio, video ads inventory to Amazon DSP users under new tie-up (SPOT:NYSE)
Spotify (SPOT) has opened up its audio and video ads inventory to advertisers using Amazon's demand-side platform (AMZN) as part of a new partnership with the e-commerce and tech giant.
Spotify Opens Up Ad Inventory to Amazon’s Demand-Side Platform
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic advertising revenue. Amazon Ads and Spotify announced a global strategic partnership that gives advertisers using Amazon DSP programmatic access to Spotify’s streaming […]
Advertisers using Amazon DSP now have direct access to Spotify's premium audio and video inventories. This partnership combines Amazon data (purchases, navigation, streaming) with Spotify's global audience, which has 696 million monthly users. Brands benefit from a massive reach, in-depth performance analysis and a fluid advertising experience. Large-scale omnichannel campaigns The service is already available in France, Germany, Italy, Spain, t…
Amazon Ads adds Spotify inventory to its DSP in nine markets
New Delhi: Amazon Ads and Spotify have struck a global integration that lets advertisers buy Spotify’s streaming audio and video inventory through Amazon’s DSP. The rollout starts today in the United States, the United Kingdom, Canada, Germany, France, Italy, Spain, Brazil and Mexico. More countries are planned for 2026. The deal links Spotify’s audience of 696 million monthly users with Amazon’s first-party shopping, streaming and browsing sig…
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