US EditionSpotify brings joy to media plans with latest B2B campaign 'Spreadbeats'
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Spotify brings joy to media plans with latest B2B campaign 'Spreadbeats'
Spotify has launched a new B2B campaign, ‘Spreadbeats’ – a music video made and distributed entirely in a media plan spreadsheet. Aiming to make media plans as “vibrant and energetic” as Spotify’s brand and platform, the campaign follows a single cell – E7 – and its evolution into a colourful 3D character, acting as a metaphor for the creative ways brands can reach audiences through both audio and visual formats. “The media plan is the unsung w…
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