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Sports Sponsorships: Adapt or Lose

Summary by medianews4u.com
Is the Tata Mumbai Marathon the second largest sports IP in India after the TATA IPL, both commercially and in terms of impact? With the Bandra-Worli Sea Link shut for 12 hours and 42kms full of runners, the Tata Mumbai Marathon (TMM) makes Mumbai, a city that never stops, pause and rest, even if just for a while. Interestingly, both these marquee properties share the same title sponsor, Tata Sons. With an estimated title sponsorship value of ₹4…
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Sports Sponsorships: Adapt or Lose

Is the Tata Mumbai Marathon the second largest sports IP in India after the TATA IPL, both commercially and in terms of impact? With the Bandra-Worli Sea Link shut for 12 hours and 42kms full of runners, the Tata Mumbai Marathon (TMM) makes Mumbai, a city that never stops, pause and rest, even if just for a while. Interestingly, both these marquee properties share the same title sponsor, Tata Sons. With an estimated title sponsorship value of ₹4…

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medianews4u.com broke the news in on Friday, April 4, 2025.
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